Safaricom Phygital Experience Hub
Where Digital Immersion Meets Human-Centred Design
Overview
The Safaricom Business Experience Hub is the first of its kind.
A flagship “phygital” space where physical architecture and digital interaction converge to transform how customers encounter technology.
Conceived through the lens of Neuroaesthetics, the Hub is designed to enhance human perception, comfort, and emotional response. Every surface, curve, texture, and light cue is intentionally crafted to evoke wonder, curiosity, and calm — creating an environment where innovation feels intuitive and human.
Design Approach
A Journey of Discovery and Digital Confidence
The space is organized into a series of playful, adaptable zones, each with its own sensorial personality. From immersive demos to hands-on solution areas, customers are guided through a fluid journey that encourages exploration at their own pace.
Whether they’re discovering emerging digital tools, reconnecting with familiar Safaricom services, or testing business solutions, visitors move through the Hub with ease — supported by a spatial language that feels welcoming, modern, and quietly futuristic.
Sustainability & Performance
Designed for Engagement. Built for Evolution.
At the core of the Hub is a sustainable, modular retail framework that adapts to changing digital products, new business solutions, and evolving customer needs.
Fixtures flex. Content transforms. Zones shift.
This is a space that grows with the technology it showcases.
The result is a retail model that not only informs and inspires but also strengthens long-term customer engagement through memorable, repeatable experience design.
Workplace Experience
A New Kind of Safaricom Experience
More than a store or service centre, the Hub is an interactive digital playground — a place where business owners, innovators, and everyday customers can experiment, learn, and immerse themselves in Safaricom’s world of connectivity.
At its heart lies a simple idea: technology becomes most powerful when it feels natural, intuitive, and enjoyable.
This Hub brings that idea to life.
